Cherry Trade was an AI-assisted trading and research platform for serious retail investors and professionals. Its premise was that the problem with modern investing tools is not a shortage of information but the volume of it: filings, news and price action arrive faster than any individual can read them, and most consumer platforms answer that by adding gamification rather than judgement. Cherry stripped the surface back to a single calibrated workspace for rapid decision-making.

The product

The platform was built around the Cherry Terminal — a command center organised by portfolio sleeve, showing holdings, live positions and a per-ticker confidence read in one view. A Live Digest surfaced only what had changed and why it mattered: a position aligned with its sleeve and still inside the risk budget, a defensive holding balanced against target mix, an earnings window worth watching next week.

The architecture

Four principles defined the product:

• Curated context. The model compressed filings, news and price action into short briefs written against the user's own portfolio rather than a generic watchlist.
• Aligned with you. New ideas were shown in terms of existing sleeves and risk, which cut ad-hoc trades in favour of decisions that matched a stated plan.
• Portfolio awareness. Holdings, history and open questions stayed in one place, so a user never re-explained their strategy to a blank screen.
• Absolute control. The model suggested and summarised; the user chose execution, sizing and broker. Nothing moved without authorisation.

How it worked

Onboarding was deliberately thin. A user brought their portfolio in by pasting holdings, uploading a CSV or linking read-only access, and Cherry learned their sleeves, sizes and constraints. From there the interface was plain English — "Where am I overexposed this week?", "Summarise NVDA's filing" — answered against their actual positions. Decisions were reviewed in a focused digest and executed wherever the user already traded.

Access and outcome

Cherry ran as a free private beta, released in batches by waitlist, with full platform access and no card required during the beta phase.

We sold the software, which was the product. The Moonlit Company no longer develops or operates it.